Flipkart Showcases 'One District, One Product' Program at Kumbh Mela

Udaipur: Flipkart, India's leading e-commerce marketplace, has partnered with the Uttar Pradesh government's 'One District, One Product' (ODOP) program to showcase the state's cultural heritage at the Maha Kumbh Mela 2025. The Maha Kumbh Mela, taking place from January 13 to February 26 in Prayagraj, Uttar Pradesh, is the world's largest religious event. Held every 12 years, this unique confluence of spirituality, astronomy, and rich cultural traditions has attracted millions of people worldwide. Flipkart is displaying the ODOP initiative along with other cultural efforts through dedicated booths and stalls at the event.

Shri K. Vijayendra Pandian (IAS), Commissioner and Director of the Directorate of Industries, Kanpur, Uttar Pradesh, said, "The ODOP initiative by the Uttar Pradesh government is a testament to our commitment to promoting local crafts and creating sustainable livelihoods. Our partnership with Flipkart will help artisans and entrepreneurs reach national customers through a strong digital platform. This collaboration also demonstrates the Uttar Pradesh government's commitment to preserving its rich cultural heritage while accelerating economic development and innovation."

Rajnish Kumar, Chief Corporate Affairs Officer of Flipkart Group, said, "As a domestic company, Flipkart is fully committed to celebrating and promoting India's rich cultural heritage. Through our partnership with the Uttar Pradesh ODOP program, we have empowered local artisans and MSMEs to expand their businesses and connect with customers nationwide. With a growth of over 60% in ODOP products on our e-commerce platform, this collaboration has played a crucial role in empowering marginalized communities across Uttar Pradesh. The Maha Kumbh Mela provides a unique platform to showcase these products to customers across the country and around the world."

Through initiatives like ODOP and Samarth, Flipkart continues to support local communities and create economic opportunities in Uttar Pradesh. In addition, Flipkart has conducted workshops in various districts of Uttar Pradesh, including Barabanki, Bulandshahr, Firozabad, Gorakhpur, Kanpur, Meerut, Sitapur, Unnao, and Varanasi. These workshops have equipped artisans and entrepreneurs with digital skills, enabling them to grow their businesses sustainably. Flipkart has also created a dedicated microsite on its marketplace where sellers can list their products.