Major Step in Education: Motion Education Plans to Establish 100 New Centers Next Year

After making significant strides in effective coaching for NEET and JEE preparations in North and Central India, Motion Education is now gearing up to strengthen its robust offline presence in the South. The institute aims to open 100 new centers in the upcoming financial year.

Motion Education, founded by CEO Nitin Vijay in December 2007, has been dedicated to providing quality education at affordable prices. In the highly competitive and evolving field of education, Motion Education has become a trusted name among students and parents. Currently, over 50,000 students are associated with Motion. The institute has established a strong presence with 55 centers in 15 states. In the past two years, Motion has launched 30 centers, including 15 new centers this year, receiving positive feedback on admission procedures.

With a focus on expanding its commercial footprint across India, Motion is now particularly keen on enhancing its presence in the southern regions. The institute aims to open 100 new centers by the financial year 2024-2025 through the franchise model. As part of the plan, Motion Education will initially add over 30 new centers in South India in the first phase, investing between 70 lakhs to 1.10 crores in each center. This investment will cover technology integration, content creation, development of teaching pedagogy, and other facilities. Additionally, Motion will provide AI and smartboard support to centers for educational assistance.

Through this expansion, the institute hopes to reach 1.5 to 2 lakh students preparing for medical and engineering entrance exams across the country. The plan also includes connecting more than 700 teachers to maintain a healthy teacher-student ratio, benefiting students nationwide. This move aims to extend the well-known coaching advantages of Kota in NEET and JEE to students across the country.

Motion Education emphasizes holistic student development and strives for academic excellence. The institute will ensure the availability of resources for centers, from faculty selection to systematic training, study material provision, technology, and system installations.

In the current competitive landscape of the education industry, Motion is navigating challenges to fulfill investors' expectations without compromising on the goal of providing quality education. In these times, Motion's plan to expand without compromising on educational quality, through a flexible franchise model, is expected to be successful.