Škoda Auto Celebrates Silver Jubilee in India, Achieves Record-Breaking Monthly Sales in March
Shabnam Bano
In March 2025, Škoda Auto India sold 7,422 cars, marking its highest-ever monthly sales, supported by the new Kushaq, Slavia, and the recently launched Kalyak.
The company achieved this historic milestone while celebrating 25 years in India and 130 years globally. To meet the growing customer demand, Škoda Auto has planned the fastest growth strategy for Kalyak.
Mumbai, April 2025: Škoda Auto India has successfully completed 25 years in India, signaling the beginning of a new era for the brand in the country. The company has achieved a record sales milestone in its 25-year history in India. In March 2025, Škoda Auto India sold 7,422 vehicles, marking the highest number of cars sold in a single month for the brand in India. This success is attributed to the launch of the new Kalyak SUV and the appointment of Ranveer Singh as the brand's first brand superstar, which has increased awareness and popularity among customers.
Petr Jeneva, Brand Director of Škoda Auto India, commented on the sales record, saying, “When we launched the new Kalyak, we said that it would mark the beginning of a 'new era' for our company in India. In March 2025, we sold 7,422 cars, which shows that our strategy is heading in the right direction. This is the result of our hard work and the plan to bring high-quality European cars to Indian roads. Customers have shared that the Kalyak is a fantastic car, offering the comfort, space, and safety of larger vehicles despite being a compact sub-4-meter SUV. To make this car more accessible and to celebrate its success, we’ve decided not to increase its introductory price until the end of April.”
**Kalyak: Key Contributor to Sales Success**
A major reason for Škoda Auto’s record sales in March is the new Kalyak, which was announced in February 2024, launched in November 2024, and deliveries began in January 2025. This vehicle was named by India and is Škoda Auto India's first sub-4-meter SUV. It also marks the entry point for Škoda’s five-star rated safe cars in India. All three cars from Škoda built on the MQB-A0-IN platform—Kushaq, Slavia, and Kalyak—have earned five-star ratings for both adult and child safety. While Kushaq and Slavia were tested by Global NCAP, Kalyak was recently tested under the India NCAP protocol.
To meet the increasing demand, production of the Kalyak is being ramped up rapidly. The company aims to deliver vehicles to all customers who have booked by the end of May (over 15,000 bookings).
**Closer to Customers**
Since 2021, the brand has expanded its network from 120 to over 280 touchpoints (customer contact locations), with plans to increase this number to 350 by the end of this year. Škoda Auto India has introduced several innovations such as fully digital showrooms, online-only sales, anytime warranty add-ons, Škoda Service Cam for service transparency, competitive maintenance costs, and Škoda Supercare for enhanced security. Furthermore, Škoda Auto India has recently introduced a complimentary one-year Supercare maintenance package for all new Škoda customers, significantly reducing service and maintenance costs.
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