Udaipur : Livpure, a leading brand focused on enhancing everyday well-being, has opened a new Exclusive Brand Outlet (EBO) in Udaipur, marking another step in its retail expansion across Rajasthan. The outlet is designed to give consumers in the city greater access to the brand’s diverse range of home wellness products, bringing its water purification, kitchen and smart living solutions together in one space.
From maintenance-free water purifiers and solutions powered by ClearDrop Technology to the 2X Filter Life Water Purifier Range and voice-enabled chimneys, the store features products designed to address a range of everyday household needs. The portfolio also includes AIoT-enabled and energy-efficient appliances. Through in-store demonstrations, visitors can explore product features, understand the technologies powering these solutions and make more informed choices based on their requirements.
Commenting on the launch, Mr. Rakesh Kaul, Managing Director of Livpure, said,“Udaipur is an important addition to our retail expansion journey as we continue to build stronger connections with consumers across markets. At Livpure, we are focused on developing solutions that combine technology, convenience and well-being to meet evolving household needs. Innovations such as ClearDrop Technology reflect this approach by advancing water purification to address emerging contaminants. Our Exclusive Brand Outlets give consumers the opportunity to experience these innovations first-hand and better understand the benefits of the solutions they bring into their homes. As we expand our retail network, our focus remains on making these technologies more accessible to a wider consumer base.”
The new outlet strengthens Livpure’s strategy of building a more accessible retail ecosystem across cities beyond the country’s largest metropolitan markets. By establishing a physical presence in Udaipur, the brand aims to create more opportunities for consumers to discover its products, engage directly with its offerings and experience the technology behind its home wellness solutions.
As part of its broader growth roadmap, Livpure plans to establish 100 Exclusive Brand Outlets across key markets over the next financial year. The initiative will expand the brand’s offline reach, create additional consumer touchpoints and support its ambition to bring its portfolio of wellness-oriented products and smart home solutions to more households across India.