CavinKare's CHIK Enters Crème Hair Color Category; Launches CHIK

Quick Crème Hair Color in Rajasthan ● Designed for the quality-conscious, value-seeking consumers of Rajasthan, the product offers a superior, hassle-free colouring experience in just 10 minutes at Rs 10~ ● Available in three popular shades, Natural Black, Natural Brown, and Burgundy, the product comes in convenient single-use sachets and will be accessible across general trade outlets across the state ● With television icon Shweta Tiwari as its brand ambassador, the brand has also unveiled a comprehensive 360° marketing campaign spanning print, digital, and online platforms across the state Jaipur, CavinKare’s CHIK brings a revolutionary offering in hair color - CHIK Quick Creme Hair Color into the Rajasthan market. This announcement marks CHIK’s entrance into the creme hair color category.Powered by a unique 10-minute fast action formula, the product has been created to make crème hair coloring more convenient, and time-saving for consumers. Designed to deliver rich, natural-looking color along with the nourishment of natural ingredients like amla and bhringraj, this launch marks a significant step in CHIK’s mission to bring innovative, hassle-free hair color solutions at a disruptive price point to households across Rajasthan. The brand has further roped in popular television Actor Shweta Tiwari as the brand ambassador and is rolling out a comprehensive 360° marketing campaign spanning print, online, and digital platforms in the market. The CHIK Quick Crème Hair Color comes with a non-drip, easy-to-apply formula in a single sachet that directly addresses consumer pain points such as long application times, dryness, and the mess often associated with conventional powder formats. Especially crafted for at-home use, the product ensures minimal preparation time and a smooth coloring experience. Available in three versatile shades, Natural Black, Natural Brown, and Burgundy, the range caters to the most popular consumer preferences. By introducing the crème format at an accessible price of just ₹10, CHIK is making crème hair coloring more affordable and inclusive, especially for value- conscious consumers across Rajasthan. With its 10-minute action time, CHIK Quick Crème redefines the hair coloring experience with ultra rich color and glossy finish with no waiting, no hassle. Speaking about the launch, Mr. Rajat Nanda, Business Head – Personal Care, CavinKare, said: “The hair color market in Rajasthan is witnessing rapid evolution as consumers increasingly seek solutions that combine quality, convenience, and affordability. Until now, a large section of consumers have relied on conventional hair color formats, which often compromise on ease of use, and overall experience. With CHIK Quick Crème Hair Color, we are proud to bridge this gap by bringing to market a truly accessible crème format that delivers rich, vibrant results in just 10 minutes. As one of Rajasthan’s most loved haircare brands, CHIK has always stood for democratizing beauty, and this launch is another milestone in empowering households with innovative, trusted, and value-driven solutions.” CHIK Quick Crème Hair Color will be available in convenient single-use sachets across retail outlets, kirana stores, in Rajasthan. Consumers can choose from three popular shades, Natural Black, Natural Brown, and Burgundy, catering to diverse preferences and styles. With this launch, CavinKare strengthens CHIK’s presence in the personal care category, ensuring that quality hair coloring is now accessible to every household across the state.