Mumbai: Renowned Indian devotional singer and Padma Shri awardee Anup Jalota, popularly known as the Bhajan Samrat, has been appointed the brand ambassador of the Anand Pragya OTT app. The OTT platform has officially announced its association with the celebrated singer, marking a significant milestone in its journey of promoting meaningful and family-oriented entertainment.

Anand Pragya OTT has consistently focused on presenting socially relevant, culturally enriching and value-based content suitable for family viewing. Earlier, the platform streamed the film Hindutva, in which Anup Jalota not only showcased his acting skills but also lent his voice to devotional bhajans and songs. This association has now evolved into a new partnership with his appointment as the platform's brand ambassador.

Expressing his happiness over the association, Anup Jalota said, "Anand Pragya OTT is not merely an OTT platform; it is a platform that represents our culture, values and faith. I feel proud to become a part of this family. At a time when entertainment is increasingly associated with vulgarity and violence, Anand Pragya OTT has taken the initiative to offer clean, family-friendly and devotional content. I firmly believe that bhajans, devotion and Indian music are the soul of our culture. I would encourage viewers to watch Anand Pragya OTT and connect their children with India's rich cultural heritage. Those who remain connected to their roots are the ones who truly progress."

Channel Producer Mansi Bhatt and producers Anju Bhatt and Chiranjeevi Bhatt of Anand Pragya OTT said, "Anup Jalota Ji is not just an artist but an institution in himself. His soulful voice has connected millions of people with devotion and spirituality. Since the inception of Anand Pragya OTT, our vision has been to create a platform that makes society proud by presenting meaningful and value-driven entertainment. Having Anup Ji as our brand ambassador is a moment of immense pride for us."