BN Group Launches "Keep Intentions Fresh" Campaign

National, December 2024 – BN Group's flagship brand, Simply Fresh, has launched its new campaign, "Keep Intentions Fresh." The campaign features a TV commercial that connects with people's hearts by highlighting real-life heroes who have made a difference with their unique thinking and impactful methods.

The inspirational TV ad honors individuals like Neerja Kudrimoti, an IT professional who left her successful career to pursue sustainable farming in rural India, and Narayanan Krishnan, a five-star chef turned social worker who dedicated his life to serving the poor.

This campaign aligns with Simply Fresh’s mission to promote new ideas and courageous alternatives for a better India. To further amplify the message, Bollywood actors Sonu Sood and Anup Soni have been included to inspire viewers through their social media handles, encouraging them to adopt new thinking and bring change to their communities.

Kiran Giradkar, CMO of BN Group, commented, "The 'Keep Intentions Fresh' campaign highlights the power of new thinking and methods that truly bring development. The stories of Neerja and Narayanan inspire us to challenge old beliefs and bring about meaningful change. Simply Fresh honors these heroes and their unwavering commitment to a brighter future."

The "Keep Intentions Fresh" TV commercial has been launched across Simply Fresh’s social media platforms, YouTube channel, and other digital mediums, featuring special content and interactive challenges to engage viewers and promote new intentions.

About Simply Fresh:
Launched by BN Group in 2013, Simply Fresh is a seed-based cooking oil brand that includes soybean, sunflower, and peanut oil. With a commitment to bringing new thinking, Simply Fresh contributes to societal progress through its products and campaigns.

About BN Group:
Founded in 2011, BN Group is a leading player in the FMCG, cooking oils, and specialty chemicals sectors. Known for its innovative approaches and high-quality products, BN Group continues to expand across India, promoting health and well-being.