33+ Crore User Visits, Flipkart’s Big Billion Days 2024 Kicks Off India’s Festive Season 

Udaipur : Flipkart, India’s homegrown e-commerce marketplace, launched the 11th edition of its highly anticipated The Big Billion Days (TBBD) 2024 on September 27, with early access beginning on September 26 for Flipkart VIP and Plus customers. Over 33 crore user visits were recorded on Flipkart during Early Access and Day 1 combined, reflecting festive enthusiasm from shoppers from across India. Early trends suggest a promising festive season ahead, with growing demand being observed across Mobiles, Food & Nutrition and Grooming categories.

Speaking on the 11th edition of The Big Billion Days, Harsh Chaudhary, Vice President - Growth, Flipkart, said, "Every year, the festive season in India kicks off with The Big Billion Days, which brings an entire ecosystem together to celebrate. This event is more than just a shopping festival; it is an opportunity that fosters growth, innovation and collaboration at a national scale, while positively impacting the lives of diverse communities. Flipkart has laid the foundation for India’s digitisation journey, with The Big Billion Days being a key enabler.

By deepening our engagement with consumers and ecosystem partners, we are pushing the boundaries of what is achievable, while setting new standards for customer satisfaction and business success. Some of the early trends indicate an increase in demand for categories that enable a lifestyle upgrade; and Tier 2+ cities have been showing growth in the run up to this year’s festive season. At Flipkart, we believe in continuously raising the bar for what is possible in the digital economy, while empowering everyone in this journey."

The 11th edition of TBBD reflects Flipkart’s commitment to innovation, inclusivity and affordability, aligned with its mission to democratize e-commerce. This year, TBBD is focused on maximizing value for sellers and brands, benefiting lakhs of MSMEs, artisans, kirana partners, and the broader ecosystem. By leveraging cutting-edge technologies like Metaverse, GenAI, and AR/VR, Flipkart is enhancing the festive shopping journey for customers, through personalized, immersive, and seamless experiences that engage millions across diverse geographical and socio-economic backgrounds.

TBBD'24 early trends indicate a buoyant customer sentiment overall, with categories such as Mobiles, Electronics, Large Appliances, Fashion, Beauty and Home productswitnessing the highest demand among customers. While the top metro cities such as New Delhi, Kolkata, Hyderabad, Bengaluru continued to witness growing demand during the first 24 hours of TBBD 2024, the shopping festival also saw demand from customers from regions such as Medinipur, Hisar, Berhampore, Bankura and Agartala to name a few. Customers seeking to elevate their lifestyle chose to shop for products such as Ethnic Wear, Western Wear, Sports Footwear, Casual Footwear and Formal Footwear, whichsaw a heightened demand during Early Access and Day 1 of The Big Billion Days.