ICICI Pru Gift Select: A Trusted Plan for Savings and Income

(mohsina bano)

Mumbai : In today’s uncertain economic conditions, having an additional source of income has become essential. With rising inflation and fluctuating markets, people are looking for investment options that offer both security and growth. Addressing this need, ICICI Prudential Life Insurance has launched ICICI Pru Gift Select, a unique long-term savings product that provides guaranteed income while ensuring asset protection.

Amit Palta, Chief Product and Distribution Officer, ICICI Prudential Life Insurance, stated, "We want our customers to be financially secure and achieve all their financial goals." This plan allows customers to choose their guaranteed income period while also receiving a tax-efficient lump sum at maturity. One of its key features is an annual income increase of 5%, helping to counter the effects of inflation.

ICICI Prudential Life Insurance is enhancing insurance distribution through digital innovations. The company has introduced the iPRU Edge mobile app, which empowers agents with business leads, social media marketing content, and paperless policy purchases. Amit Palta further added, "iPRU Edge acts as a digital office for agents, enabling them to provide better services to customers."

Between April and December 2024, agents using iPRU Edge saw a 25% increase in productivity, and 98% of eligible agents received same-day commission payments. The company’s AI-powered solutions also helped issue over 50% of savings policies on the same day.

Additionally, from April to December 2024, the company maintained a claim settlement ratio of 99.3%, with non-investigated claims settled in an average of 1.2 days. Through its digital-first approach and customer-centric services, ICICI Prudential Life Insurance is not only providing financial security to policyholders but also elevating the career growth of its agents.