Half the sky has now begun to assert its influence in every sphere of society, life, and surroundings, from national to international levels. The participation of women in various facets of the media is continuously expanding.
Women are making their mark through various communication platforms, not only in print and electronic media but also in cyber, web, and social media. This is a positive sign for society and the nation, as it has led to the revelation of several untapped issues.
As a result, societal evils, current affairs, and consciously addressed topics are now becoming publicly visible. This is not only in the broader interest of the country and the world but also a step toward strengthening transparency and further establishing it.
On one hand, women’s participation in the media is increasing, and on the other hand, there has been a remarkable rise in the number of topics, news, analyses, features, and literature related to women across all media sectors. This has led to an increase in women's trust in the media, and it has become evident that both the media and women are advancing towards collective progress.
Through the media, information related to women’s rights and the changes occurring in the global environment has greatly expanded women's knowledge, making them more conscious of their rights.
In major cities, women’s attachment and participation in the media are significantly higher. However, in smaller towns, the involvement of women in the media remains relatively low. More awareness and freedom of action need to be communicated in this direction so that women can break free from conventional norms and play a more prominent and necessary role without any hindrance.
In particular, much more needs to be done to ensure women’s participation in the media in small towns and rural areas. With the rise in women's education and global awareness, their perception of newspapers, magazines, and all forms of media has changed, and they are now actively contributing to the media field.
Seeing the sharp communication skills, reasoning ability, and influence of young women working in the media, it is now evident that these women are outpacing men in many ways.
Through the media, women's social and familial upliftment, as well as their prestige in public life, has been strengthened. This is why the craze for the media among women is steadily growing.
The widespread changes in recent years have led to more participation and employment opportunities in areas like information and telecommunications services, public relations, government publications, editing, and writing at both the central and state levels. These developments are beneficial and reassuring for society, regions, and the country.