SAP: Indian Companies Transforming Business with AI Integration

Mumbai, – At the SAP Now AI Tour held in Mumbai, SAP India highlighted how Indian companies are increasingly integrating Artificial Intelligence (AI) to enhance their business operations. Moving beyond the promotional phase, Indian enterprises are now embedding AI directly into their strategies and day-to-day functions, making 2025 a pivotal year for the tangible outcomes of AI adoption.

As a global leader in enterprise applications and business AI, SAP has become the largest company in Europe by market capitalization. Since entering the Indian market in 1996, SAP has supported innovation and growth across various sectors. Notable partnerships with brands such as Mahindra & Mahindra, Asian Paints, Wipro, Infosys, Vahdam Teas, Ola, Wakefit, DeHaat, and Jaquar have significantly contributed to India’s economic progress.

According to SAP India's year-long study from March 2024 to March 2025, AI is most commonly used in:

AI-generated visual insights, summaries, and translations

AI-assisted process analysis

Creating sales orders from unstructured data

Predictive forecasting

Natural language queries

"AI for Smarter Business" – SAP’s Vision for India

Manish Prasad, President and Managing Director of SAP Indian Subcontinent, emphasized the importance of deep data understanding for any organization, stating:
"Insight into data enables smoother operations across finance, procurement, supply chains, and workforce management. Our mission is to help our customers become smarter businesses, with AI agents actively involved in all areas. We are not just changing how work is done—we are redefining how businesses operate, starting from India to benefit the world."

AI – Made in India, for the World

India plays a crucial role in SAP’s global mission to achieve 400 embedded AI use cases, of which more than 210 are already generative AI-based. SAP Labs in India, the company’s second-largest research center outside Germany, has played a pivotal role in developing SAP’s AI co-pilot, Joule.

The recently launched SAP Business Data Cloud introduced new AI-driven technologies, enabling companies to solve complex challenges beyond just automation. It enhances workflows, increases operational speed, and fosters innovation throughout organizations.

Wipro Leverages SAP’s AI Potential

Wipro Limited, a leading technology services and consulting company, has adopted Joule for Consultants, aiming to empower its global clients through the strength of generative AI. The collaboration aims to create a more secure, resilient, and sustainable future.

Srinivas Sai Nidadavolu, Vice President and Global Practice Head of SAP at Wipro, stated:
"Our clients are undergoing digital transformation through the cloud worldwide. With our deep expertise in technology, consulting, and data-AI integration, we’re adopting generative AI within our teams to accelerate operations and deliver enhanced, impactful services. Through SAP Joule, we are showcasing the transformative power of AI in business and simplifying our clients’ paths to success."

From Complexity to Clarity

SAP’s business AI solutions are now directly embedded in enterprise systems, allowing companies to go beyond basic automation to achieve smarter operations. These tools understand business needs in real-time and deliver rapid results—whether in finance, supply chain, manufacturing, HR, or customer experience.

By connecting applications, data, and processes, SAP Business AI ensures that every AI investment delivers measurable impact and large-scale results. From procurement to invoice management, the entire business flow becomes streamlined and autonomous.

Manish Prasad concluded:
"When organizations focus on future-readiness rather than past learnings, they better balance risk with growth. This also addresses talent shortages, builds future-ready teams, and delivers more personalized customer experiences."

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