Reliance Consumer Products Launches RasKik Gluco Energy in the Rehydration Segment

Bengaluru,  Reliance Consumer Products Limited (RCPL) has announced the launch of RasKik Gluco Energy, marking its entry into the rehydration category. Designed to cater to the hardworking Indian consumer, RasKik Gluco Energy is a refreshing and energy-boosting drink packed with the goodness of electrolytes, glucose, and real lemon juice. Priced affordably at just ₹10 per single-serve pack, this beverage is set to redefine how India stays energized and hydrated.

With the introduction of RasKik as a master brand for juices and functional beverages, RCPL is positioning itself as a “Total Beverage and Consumer Products Company.” RasKik offers a range of accessible, high-quality, fruit-based drinks, including Mango, Apple, Mixed Fruit, Coconut Water, and Nimbu Pani variants. The portfolio will further expand to include beverages inspired by India’s regional fruits and taste preferences.

Ketan Mody, Chief Operating Officer of RCPL, highlighted the brand's commitment to blending global standards with Indian traditions. “RasKik Gluco Energy brings back the goodness of traditional rehydration solutions provided by our mothers, ensuring hygiene, quality, and the convenience of a ready-to-drink product,” he said.

He further added, “Our journey to becoming a ‘Total Beverage and Consumer Products Company’ reflects our deep understanding of Indian consumer needs. RasKik Gluco Energy is more than just hydration – it’s about revitalizing and energizing the Indian consumer to take on the challenges of the day.”

With this launch, RCPL strengthens its position in the functional beverage space and continues to resonate with the everyday needs of Indian consumers by offering innovative, high-quality, and affordable products.