98.1% Advisors Receive Instant Commission via ICICI Prudential Life's Mobile App 'iPrud Edge'

The mobile app ‘iPrud Edge’, launched by ICICI Prudential Life Insurance for its advisors, has boosted productivity by 37% during the first half of FY 2025. This innovation has not only enhanced productivity but also significantly increased the income of advisors by enabling them to receive instant commission payouts.

The company reported that 98.1% of advisors using iPrud Edge received same-day commission payouts, and nearly 50% of savings policies were issued on the same day. This achievement makes ICICI Prudential Life the first life insurance company in India to offer same-day commission payouts to select distributors.

Key Features and Benefits of the App:

Real-time KYC authentication and OCR technology for a seamless, paperless experience for customers.

A highly beneficial tool for advisors operating in small towns and rural areas.

Acts as a mobile office for advisors, allowing them to focus on business growth rather than administrative tasks.

Company’s Growth Highlights:
The company recorded a 49% year-on-year growth in retail weighted premium through its agency channel during the first half of FY 2025, underlining the app's effectiveness in driving business success.

Anil Singh, Chief of Sales, Proprietary Channel, stated:
"iPrud Edge has empowered our advisors to identify new business opportunities and serve customers more effectively. The app has clearly improved the performance of advisors, as evident from the 37% productivity growth in FY 2025's first half."

The iPrud Edge app provides advisors with a holistic business solution, offering insights into their business and income while enabling them to expand their operations profitably. By delivering cutting-edge tools, ICICI Prudential Life continues to establish itself as the most advisor-friendly life insurance provider in the country.