Rajasthan bids a final goodbye to spam calls and SMSes with Airtel’s AI-powered network solution

Udaipr : Bharti Airtel through its AI-powered spam detection solution has given much-needed relief to its customers in Rajasthan. In the last 10 days since its launch, the system, a first-of-its-kind solution by a telecom service provider, has been able to successfully identify 51 million potential spam calls and 1.6 million spam SMS in Rajasthan.

The solution, which is free of cost, has been auto activated for all Airtel customers without them having to raise a service request or download an app.

Commenting on the launch, Marut Dilawari, Chief Executive Officer, Rajasthan, Bharti Airtel, said, “In today's digitized world, the threat of scams, fraud, and malicious communications has become a pervasive concern for customers. Airtel has risen to meet this pressing issue head-on with the introduction of its groundbreaking AI-powered solution. Seamlessly integrated into the robust Airtel ecosystem, this innovative technology equips all Airtel customers in Rajasthan with a powerful shield against the schemes of cybercriminals and scammers. With this remarkable innovation, Airtel has empowered its 23 million-strong customer base to navigate the digital landscape with unwavering confidence. Airtel has solidified its commitment to the safety and security of its customers and has set a new industry standard as a trusted telecom partner that truly prioritizes the safety of its customers.”